نوع : گزارش
ناشر : Brand Finance
نوع فایل : PDF
زبان : فارسی
صفحه : 16

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Top 25 toy brands could lose up to $3bn from COVID-19
The world’s top 25 most valuable toy brands could lose up to US$3 billion worth of brand value as a result of the COVID-19 pandemic. Brand Finance’s analysis shows that the toys sector is a heavily impacted industry globally and could face a potential 20% loss in brand value.
Looking beyond the toys sector, the value of the 500 most valuable brands in the world, ranked in the Brand Finance Global 500 2020 league table, could fall by an estimated US$1 trillion as a result of the Coronavirus outbreak.
Brand Finance has assessed the impact of COVID-19 based on the effect of the outbreak on enterprise value, compared to what it was on 1st January 2020. The likely impact on brand value was estimated for each sector. The industries have been classified into three categories – limited impact (minimal brand value loss or potential brand value growth), moderate impact (up to 10% brand value loss), and heavy impact (up to 20% brand value loss.

 

Contents
About Brand Finance
Get in Touch
Brandirectory.com
Brand Finance Group
Foreword
Executive Summary
Brand Finance Toys 25 (USD m)
Sector Reputation Analysis
COVID-19 Global Impact Analysis
Definitions
Brand Valuation Methodology
Market Research Methodology
Stakeholder Equity Measures
Consulting Services
Brand Evaluation Services
Communications Services
Brand Finance Network

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