نوع : گزارش
ناشر : yougov
نوع فایل : PDF
زبان : انگلیسی
صفحه : 100

مصرف بین‌المللی رسانه ها

The COVID-19 crisis has led to major disruption in the global media industry. Many advertisers have paused or cut spending as their sales plunged. Meanwhile, some advertising and media agencies have laid off staff in unprecedented numbers. In the US, the year-on-year decline in traditional media channels such as newspapers and magazines seems to have accelerated. In the UK, cinemas have shut down, reopened, and shut down again following changes to government
guidance and the news that major releases would be postponed.
When vaccinations have taken place across the globe, some parts of the international media landscape may return to their pre-coronavirus state. But for other areas the picture is less clear,
and many could find themselves permanently changed within a “new normal”.
This report explores international media as the sector enters a pivotal time and will serve as a benchmark for comparable reports in years to come. Among other things, it will cover traditional media, digital media, advertising, subscriptions and the impact of COVID-19, with the overall aim of providing a sharp tool for media planners in an uncertain time.
The study combines syndicated YouGov Cube data with specific, deep-dive custom research in
۱۷ markets – with a particular focus on the media landscape in the US and Great Britain.

 

CONTENTS
The impact of COVID-19 in Great
Britain and the US
US – Behavioral change and media
consumption habits
Britain – Behavioral change and
media consumption habits
Media consumption across the globe
Global data
Media market profile – Germany
Media market profile – France
Paid subscriptions focus
Indian subscribers
Global data
Ad-free Americans
Conclusion
Our data

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